Augusta, Ga. (April 25, 2017) – Textron Specialized Vehicles Inc., a Textron Inc. (NYSE: TXT) company, announced to its dealer network its plan for growth as it incorporates Arctic Cat into the company, including its future powersports brand portfolio, and a tease of new and upcoming products across its snowmobile, side-by-side and ATV product lines.
Company President and CEO Kevin Holleran welcomed a select gathering of employees and dealers in Texas, and outlined the value and synergies that Arctic Cat and Textron bring to each other. Arctic Cat joins a portfolio of Textron brands and products that includes not just E-Z-GO golf cars and Textron Off Road side-by-sides, but also Cessna and Beechcraft fixed-wing aircraft, Bell helicopters, Greenlee professional tools, Kautex automotive fuel systems, and many other leading products in industries across the globe, Holleran said.
“Everything Textron Specialized Vehicles makes is created by tapping the same world-class engineering expertise, manufacturing know-how and Fortune 500 resources that power these brands,” he said, pointing out as an example that TSV Vice President, Engineering Chris Spencer spent more than two decades at Bell Helicopter as a lead engineer on military programs such as the Bell-Boeing V-22 Osprey.
Moving forward, the company will transition all side-by-sides and ATVs to become part of the Textron Off Road brand, said John Collins, TSV vice president, consumer. The iconic Arctic Cat brand, built on decades of performance and leadership in snowmobiles, will remain in use on the company’s innovative, high-performance snowmobile product lines.
Arctic Cat’s legacy and heritage in side-by-sides and ATVs will also live on in the powerful Alterra™, Wildcat™ and Prowler™ products, which will join Textron Off Road’s existing Stampede® side-by-side in the company’s family of off-road vehicles.
The decision to rebrand side-by-sides and ATVs under the Textron Off Road name was not taken lightly, Collins said, and was the result of consultation and research with consumers and dealers that showed that the Textron Off Road brand offered the best opportunity for future growth across all regions, particularly outside of the snow belt.